By Ruth Ellison
As we are all aware, there are a number of elements which are key to leading a successful business. One of these is consistency.
CONSISTENCY IN YOUR BUSINESS
In business, consistency is is more than just making sure work is completed on time and to a certain standard throughout the year. Consistency is also about gaining and maintaining customers – turning them into advocates for your brand. It’s important for your brand to build a reputation as a reliable provider, one in which each of your customers can count on each time they interact with your business.
If people are continually happy with a brand or business, they are more likely to stick with it as opposed to trying elsewhere. When you have a group of people who value you as a brand, you have yourselves strong advocates who will happily promote your business to others who have the potential to benefit from you as well.
MAKING YOUR BUSINESS 37X BETTER
There are a number of ways to ensure your business remains consistent, one of which is by following the 1% rule. Created by James Clear, the 1% rule helps to implement small, consistent and sustainable improvements within your business to rake in those big wins. It states “if you get 1% better each day for one year, you end up 37 times better by the time you’re done”.
THE HOW TO
These 1% increases daily can take form in many ways. An easy, yet incredibly effective one to start off with it giving a shout out to your clients who consistently pick you and your business. This lets them know you value them and will encourage them to pick your brand time and time again. You can also do this with your employees each time they do something great, achieve something new or win an award – both in the workplace and in their personal lives.
What are you going to do to make your business more consistent this month? Let us know in the comments below.